Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
Ring ring. “Hello Quiznos? This is 1999 calling, we’d like to get our design back.”
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected?Instead are they simply unresponsive, unsubscribing or (gasp) complaining? Perhaps your email marketing program is not clearly establishing mutual expectations. Learn how.
Compare the performance of your email marketing against this benchmark data, which was provided from various sources, to help you identify industry trends and compare your results against others.
For legitimate email marketer it’s often difficult to avoid the dreaded spam folder. Now imagine that you work in the pharmaceutical industry. Ouch. However through creativity and ingenuity this marketer got huge returns on their email marketing efforts.