As email marketing continues to grow in both breadth and depth, I’ve observed that there is still surprising void in the supplier marketplace, those organizations that both create and improve the performance of the email message, or creative, itself.
You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.