If you’re like me you’re always trying to improve your email marketing skillset but you hate having to register for what seem to be quality white papers. Fear not. We’ve already downloaded and assembled a list of pre-screened email marketing white papers…
Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable. https://www.emailcritic.com
Do you use your corporate personality to make your standard email marketing practices more engaging? If you’re anything like 99.9999999% of the marketing universe, probably not.
Preview text, be it executed through pre-header text, snippets, image alt tags or a combination thereof, are the most often overlooked, untested, yet critical, components in crafting effective email marketing messages. https://www.emailcritic.com/
As email marketing continues to grow in both breadth and depth, I’ve observed that there is still surprising void in the supplier marketplace, those organizations that both create and improve the performance of the email message, or creative, itself.
If davemail were not the experts I would give them a grade of B- but considering their value proposition I must give them a solid D. In their defense, the message rendered pretty well in Outlook and AOL, but they can’t forget…
You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.