In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…
Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies…
Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…
Timely emails are interesting to the right audienceSubject line length is typically something every email marketer tests.It's always interesting to see the results.For some business it might seem like shorter is better. For others the longer subject lines will generate the most…
Guitar Center's unsubscribe page is just begging users to report their email as spam:Here's why:Requires that I input my email address
I must then confirm my email
Defaults to "send me all email communications"Give these extra steps (a)…
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…
Designing Custom Email Templates
Here at Indiemark, we design a lot of custom email templates all of which are intended to fit neatly within the boundaries of the client’s brand, render beautifully across devices, as well as ensnare the reader and draw…