Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…
I can't tell if the guys from Web Target are referring to creative, coding, relevance or authentication but in any case, I agree! Proper attire is required.
Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull
Redemption: Online or in-store
Design: Uncluttered design in contrasting colors
Backup plan: Social connections and links to…
I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…
I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?