Technology is growing so fast in our little email marketing world that it's easy to forget what an email is really about. Beyond the segmentation, timing, deliverability and design, an email is simply a collection of words. A message from you or…
I wanted to take it easy at work this December. I wanted it to be a relaxing couple of weeks leading up to a well-deserved vacation. I figured I'd flesh out a few ideas for new product features. Maybe devote some attention…
Smartphones have taken over. A phone is no longer simply a device that you can contact someone on. That seems all too primitive. Any mobile device has become an extension of you. Your "superhero" abilities all assembled in your hands. The way…
I once heard someone say, "In marketing, your list is pure gold." I disagree.
I'm not disagreeing with the value of lists, far from it.
I would simply reword it a bit, "In marketing, your list is your goldmine." There, that's better.
Your…
There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…