Harry Kaplowitz, Author at Email Critic

Email Marketing Strategy by Harry Kaplowitz

Stuck in an Email Marketing Rut?

I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."Related:…

B2B Subject Lines That Mean Business

As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I'll be honest — I delete most of them. Heck, I didn't even opt into receiving many of them. The irony that an email marketing product…

Knee-jerk Email Reaction by Harry Kaplowitz

Billion Dollar Bracket Spam

By now you've probably heard about Warren Buffet's Billion Dollar Bracket contest, an NCAA March Madness bracket challenge that rewards the creator(s) of a perfect bracket with $1 billion. 9.2 quintillion-to-1 odds surely have not dissuaded hundreds of thousands of people from…

Email Design Email Marketing Strategy Knee-jerk Email Reaction by Harry Kaplowitz

There’s More to Email Marketing Than Being Really, Really Ridiculously Good-Looking

I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…

Best Practices Email Content Email Marketing Strategy Email Personalization Email Subject Lines Knee-jerk Email Reaction Retail Email by Harry Kaplowitz

Birthday Email Examples: Hits, Misses, and Head-Scratchers

My birthday passed earlier this month and, like many, I received my fair share of birthday email offers from retailers and restaurants. If I really wanted to, I could've eaten free for a whole week. I would've gained 10 pounds, but it…