"Emails must be relevant."
"Companies must personalize."
"Consumers want one-to-one messaging."
We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…
Your email service provider works hard for you, enabling your email sends and reporting, and making it possible for you to manage a large amount of data and maybe even do some deep email analysis. Yet it is possible to get even…
As much as email has evolved and progressed these past few years, with segmentation, personalization, and dynamic content, it’s shocking that do-not-reply emails still regularly show up in our inboxes.Can anything be less customer friendly than that?A do-not-reply email is any email…
According to some email experts, over 40% of users read email on mobile devices, and open rates on email devices climbed by over 30% last year. Obviously it's time to make sure your email marketing renders well on mobile devices such as…
Chances are, your organization is using some kind of triggered marketing emails already. Perhaps it's a welcome email or an order confirmation, or both of those and more.Those automated emails can go a long ways to help grow and solidify your customer…
It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages, whether they are viewed on desktops, laptops, tablets or mobile devices.Why…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it…
Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…
Does your email marketing work for your brand or against it?Your brand is everywhere in everything you do. Every customer contact affects your brand perception, from the physical appearance of your store to the online look of your website to the tone…