Your customers aren't always who you think they are. And they don't automatically love you and approve of everything you do. In fact, they are much more like cats than dogs in the way they regard you…and me. I wrote on this…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
An email signup box on your home page won't grow your in-house list. At least not by much. But many companies rely solely on that one box on that one page and then wonder why their list grows so slowly.Getting someone to…