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Bad Image-to-text Ratio

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So Did They Just Scan A Brochure?

Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.

Bad Image-to-text Ratio Bad Subject Lines Coding Email Design Email List Growth Email Marketing Strategy Email Optimization Email Rendering HTML Emails Preview Text Retail Email Social Media Marketing Spam Triggers Subject Lines by Scott Hardigree

Dylan's Candy Bar: A Retailer's Email Marketing Saga Revisited

Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…

Bad Image-to-text Ratio Bad Subject Lines Email Rendering HTML Emails by Scott Hardigree

Target Marketing + Macromark = One Bad Email

You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.