With Father's day almost upon us, here's 13 ways you can apply traditional "dad advice" to improve your email marketing practices.Always introduce yourself with a firm handshake – send out a 'Welcome Email' to all new subscribers fully introducing the concept, product,…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
I can't tell if the guys from Web Target are referring to creative, coding, relevance or authentication but in any case, I agree! Proper attire is required.
An email signup box on your home page won't grow your in-house list. At least not by much. But many companies rely solely on that one box on that one page and then wonder why their list grows so slowly.Getting someone to…
You know the three day rule when calling someone who just gave you their number? — Wait a long time to call that cutie or hunk who gave you their number and they'll think you're oh-so-cool. Call them very quickly an you'll…
I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.