In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…
We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
Chances are, your organization is using some kind of triggered marketing emails already. Perhaps it's a welcome email or an order confirmation, or both of those and more.Those automated emails can go a long ways to help grow and solidify your customer…
Over the next several weeks, we'll weigh in on some infrequently asked, but unfortunately overlooked, questions about email marketing. This week, 22 notable email experts and practitioners answer:"What is the one thing you wish someone had told you about email marketing that…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
You know the three day rule when calling someone who just gave you their number? — Wait a long time to call that cutie or hunk who gave you their number and they'll think you're oh-so-cool. Call them very quickly an you'll…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…