Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
...They Prefer Original, Unique Brains.
I've been thinking a lot about Zombies lately… What are their preferences? Do they care about anything other than brains? Do they drink Zombie cocktails? Where do they get their shredded clothes? Do they recycle? Do…
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to…
Over the next several weeks, we'll weigh in on some infrequently asked, but unfortunately overlooked, questions about email marketing. This week, 22 notable email experts and practitioners answer:"What is the one thing you wish someone had told you about email marketing that…
Click image to expandFellow Only Influencers member, Dela Quist, was kind enough to share this revealing infographic with the group, which he nabbed from ReadWriteWeb.What does it all mean to you? Well, for some time now Facebook, Twitter, and Google Plus have…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…