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9 ideas for effective eCommerce email marketing

9 Tips for Effective eCommerce Email Marketing

Email campaigns are essential for ecommerce businesses to build lasting customer relationships. These can increase sales and boost brand awareness if done right. You must find what works best for your business.Competition is high in ecommerce. A good ecommerce email marketing…

Email Marketing Ideas by Scott Hardigree

7 Reasons People Subscribe to Email Newsletters

We often talk about the content of your emails and how to use it. Today let's have a closer look at the reasons people signup for your email newsletter in the first place.After all, if you don't get people to sign up,…

Email Marketing Ideas Marketing Automation by Scott Hardigree

Automated Email Marketing: 3 Profitable Tactics You Can Use Today

Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…

Email Marketing Ideas Email Marketing Strategy by Scott Hardigree

How to Over-mail and Have Your Subscribers Thank You For It

Most of us subscribe to dozens of emails on a regular basis. However, only a few of those emails are eagerly anticipated day after day, week after week, month after month, year after year.Recently, we discussed the opportunity most businesses have to…

B2B Email Email Marketing Email Marketing Ideas Email Personalization Retail Email by Scott Hardigree

In Email Marketing You Don’t Have to Outrun the Bear

Three email marketers are walking in the woods when suddenly a huge bear jumps out at them. They take off with the bear in hot pursuit. One guy stops to change into his running shoes.The other guy shouts, "What are you doing?…

Email Marketing for Beginners Email Marketing Ideas Email Marketing Strategy by Scott Hardigree

Zombies Don’t Always Eat Brains But When They Do…

...They Prefer Original, Unique Brains. I've been thinking a lot about Zombies lately… What are their preferences? Do they care about anything other than brains? Do they drink Zombie cocktails? Where do they get their shredded clothes? Do they recycle? Do…

Best Practices Call to Action Email Content Email Design Email Marketing Email Marketing Ideas Email Marketing Strategy Retail Email by Evan Diaz

What Express Does Right…and Wrong

Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…

Email Marketing Email Marketing for Beginners Email Marketing Ideas Email Marketing Strategy Email Optimization by Scott Hardigree

3 Solid Tactics for Building an Effective Email Marketing Strategy

In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!

Email Marketing Ideas Email Optimization by guest-writer

3 Ways to Stop Email ROI Erosion

There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…

Best Practices Email Marketing Ideas Email Marketing Strategy by Marco Marini

Special Offers In Email Marketing: How to Avoid Subscriber Overload and Poor ROI

Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…