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Why Open-Bait Doesn’t Work in Email

Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones.These…

All You Really Need to Know About Meeting Subscriber Expectations You Learned in Middle School

Remember in school when your English teacher taught you to write a paper by following this simple formula?Tell them what you’re going to say (intro). Say it (body). Tell them what you said (conclusion).Something similar works for email…

Email Marketing Strategy by Gerald Marshall

Work That Welcome Email

Many brands send welcome emails and—while some do a better job at it than others—this is smart email marketing. Well-done welcome emails get the consumer/brand relationship off to a good start by reminding subscribers why they signed up in the first place,…

Email Marketing Strategy by Scott Hardigree

Social Logins Suck

OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I…

Best Practices Email Marketing Strategy by Scott Hardigree

Why Is Bad Email so Easy to Do?

After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…

Email Marketing Strategy by Harry Kaplowitz

Stuck in an Email Marketing Rut?

I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."Related:…

Email Marketing Strategy by Marco Marini

How to Over Mail—And Have Your Email Subscribers Love You for It

One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the…

Email Design Email Marketing Strategy Knee-jerk Email Reaction by Harry Kaplowitz

There’s More to Email Marketing Than Being Really, Really Ridiculously Good-Looking

I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…

Email Marketing Strategy by Scott Hardigree

5 Surprising Email Marketing Lessons from the Golden Globes

Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes.No, really.Now, I won’t pretend that I thought about this post while watching Sunday's Golden Globes; I was clearly far too invested in the…

Email Marketing Strategy Gmail by guest-writer

Gmail Image Caching Sends Email Marketers Into a Tizzy

I wanted to take it easy at work this December. I wanted it to be a relaxing couple of weeks leading up to a well-deserved vacation. I figured I'd flesh out a few ideas for new product features. Maybe devote some attention…