If you look closely at reports about email marketing, you will see an interesting trend about email autoresponders. Adoption of autoresponders has been going up.But the real stat that floors me is that, even with that upward trend, autoresponders, or triggered messages,…
For the longest time, ESPN frustrated me as an online marketer. Let me count the ways:They never seemed to sync up with their subscriber preference settings
Their mobile apps don’t understand what "no push notifications" means
Their website is a hot mess,…
Designing an email tailored for your target audience requires relevant content, immaculate calls to action, appropriate use of design elements and catchy subject line. This post will delve into understanding email marketing from consumer viewpoints along with an attempt to identify the…
I'll admit it. Sometimes I sign up for email programs just to see if companies have welcome emails. And, if they do, how their welcome emails shape up. Are they useful? Or are they superfluous?Sometimes, a welcome email proves to be such…
My birthday passed earlier this month and, like many, I received my fair share of birthday email offers from retailers and restaurants. If I really wanted to, I could've eaten free for a whole week. I would've gained 10 pounds, but it…
My wife and I recently launched a small business, a dance studio. Thanks to an ideal location, we've had to do very little in the way of "traditional advertising," so much of our marketing has been focused on social media, word of…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
A few weeks ago, Twitter unveiled the Lead Generation Card, a useful digital marketing tool that allows its users to solicit email subscribers straight from their Twitter feeds.As email marketers, we're all fighting – I've even heard tales of scratching and clawing…
Google announced it's re-re envisioning of the inbox today. Why do you care? Well, you probably shouldn't unless you're an email marketer or inbox neat freak in which case I suggest you read on.
Attention Email Marketers
For many of us reaching the inbox consistently…
It's no secret that the major ISPs are getting more and more interested in list engagement. While elements like content and domain reputation are still pivotal to your deliverability, subscriber interaction seems to have leap-frogged those standards.And that goes for both good…