David Meerman Scott, author of The New Rules of Marketing and PR, coined the term "newsjacking." He defines it as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for…
Most of us subscribe to dozens of emails on a regular basis. However, only a few of those emails are eagerly anticipated day after day, week after week, month after month, year after year.Recently, we discussed the opportunity most businesses have to…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…
...They Prefer Original, Unique Brains.
I've been thinking a lot about Zombies lately… What are their preferences? Do they care about anything other than brains? Do they drink Zombie cocktails? Where do they get their shredded clothes? Do they recycle? Do…
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…
Chances are, your organization is using some kind of triggered marketing emails already. Perhaps it's a welcome email or an order confirmation, or both of those and more.Those automated emails can go a long ways to help grow and solidify your customer…
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…