Timely emails are interesting to the right audienceSubject line length is typically something every email marketer tests.It's always interesting to see the results.For some business it might seem like shorter is better. For others the longer subject lines will generate the most…
I once heard someone say, "In marketing, your list is pure gold." I disagree.
I'm not disagreeing with the value of lists, far from it.
I would simply reword it a bit, "In marketing, your list is your goldmine." There, that's better.
Your…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it…
Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…
After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter the action they…
Mark my words. We have crossed the threshold - there are just about 11 months left until it all goes up in smoke.The Mayan Calendar predicts the end of days arriving promptly in December 2012. This is quite a big deal to…
For all those who have yet to plan their email marketing promotions, or those who are short a few ideas; here's an inspirational email marketing calendar from our friends at GetResponse.(Click the inforgraphic to enlarge.)
Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?That's the very question I put 17 email marketing superheros and fellow "influencers".They kindly responded with high-level…