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Email Marketing

Think Twice About Email Automation

Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…

Email Marketing Email Marketing Strategy by Scott Hardigree

Why Open-Bait Doesn’t Work in Email

Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones.These…

Email Marketing by Marco Marini

Are You Annoying or Accommodating? 4 Ways Marketers Make Enemies at the Inbox

Spam. Will I ever see the end of it? No matter the filters I set up, I still get all kinds of annoying email I have zero interest in. It’s not just the obvious spam that is annoying, however. If you’re reading…

Email Marketing Email Marketing Strategy by Scott Hardigree

All You Really Need to Know About Meeting Subscriber Expectations You Learned in Middle School

Remember in school when your English teacher taught you to write a paper by following this simple formula?Tell them what you’re going to say (intro). Say it (body). Tell them what you said (conclusion).Something similar works for email…

Email Marketing Email Marketing for Beginners by Scott Hardigree

Email Marketing: Master Basics Before Bodacious, Please!

Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…

Best Practices Email Marketing by Scott Hardigree

You’re not a Spammer. Stop making excuses.

Guilt by association. Maybe that’s the problem. Maybe that's why so many marketers question their right to show up in customers' inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.Well, you're likely not based on new…

Email Marketing by Jordie van Rijn

5 Responsive Email Design Best Practices to Start Off Your Day

Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…

Email Marketing by Scott Hardigree

5 Reasons Why No One Opens Your Marketing Emails

In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well,…

Email Delivery Email Marketing by Scott Hardigree

Email Deliverability Doesn’t Change…Processes Must

What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…

Email Marketing by Scott Hardigree

Who deserves a major email marketing award?

Nominations for the eec's email marketing awards are officially open and new for this year there are now TWO different awards!Nominating your clients, peers or co-workers (or even yourself) couldn't be easier; it’s free and you quickly nominate one or multiple people…