How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought.One estimate predicted 25.6 million people would be…
Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…
Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones.These…
Spam. Will I ever see the end of it? No matter the filters I set up, I still get all kinds of annoying email I have zero interest in. It’s not just the obvious spam that is annoying, however. If you’re reading…
Remember in school when your English teacher taught you to write a paper by following this simple formula?Tell them what you’re going to say (intro).
Say it (body).
Tell them what you said (conclusion).Something similar works for email…
Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…
Guilt by association. Maybe that’s the problem. Maybe that's why so many marketers question their right to show up in customers' inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.Well, you're likely not based on new…
Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…
In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well,…
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…