Remember in school when your English teacher taught you to write a paper by following this simple formula?Tell them what you’re going to say (intro).
Say it (body).
Tell them what you said (conclusion).Something similar works for email…
Guilt by association. Maybe that’s the problem. Maybe that's why so many marketers question their right to show up in customers' inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.Well, you're likely not based on new…
Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…
In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well,…
As an email marketer, you know how difficult it is each year to come up with different ideas for you various festive campaigns.That said, major holidays are an opportunity to market to your subscribers when they may be most receptive to offers.Following…
Everybody takes feedback differently.
When it comes to managing your email program you have an important relationship with your email designer. That person is responsible for coming up with the brilliant creative that will sell thousands or maybe even millions of dollars…
As much as email has evolved and progressed these past few years, with segmentation, personalization, and dynamic content, it’s shocking that do-not-reply emails still regularly show up in our inboxes.Can anything be less customer friendly than that?A do-not-reply email is any email…
Three email marketers are walking in the woods when suddenly a huge bear jumps out at them. They take off with the bear in hot pursuit. One guy stops to change into his running shoes.The other guy shouts, "What are you doing?…
According to some email experts, over 40% of users read email on mobile devices, and open rates on email devices climbed by over 30% last year. Obviously it's time to make sure your email marketing renders well on mobile devices such as…
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…