There's no doubt that mobile devices and social channels are already impacting email marketing effectiveness. This infographic should help today's email marketers to better plan for the quickly approaching future.source: http://www.lyris.com
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…
Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it…
I received this email in my inbox a month ago, and knowing what the subject line referred to (the subject line was “Let's be friends”), I got excited.
I'm a huge advocate for promoting email on social channels via adding the link…