Timely emails are interesting to the right audienceSubject line length is typically something every email marketer tests.It's always interesting to see the results.For some business it might seem like shorter is better. For others the longer subject lines will generate the most…
I once heard someone say, "In marketing, your list is pure gold." I disagree.
I'm not disagreeing with the value of lists, far from it.
I would simply reword it a bit, "In marketing, your list is your goldmine." There, that's better.
Your…
Guitar Center's unsubscribe page is just begging users to report their email as spam:Here's why:Requires that I input my email address
I must then confirm my email
Defaults to "send me all email communications"Give these extra steps (a)…
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…
There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…
It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages, whether they are viewed on desktops, laptops, tablets or mobile devices.Why…
I recently received an animated email from Guitar Center. But rather than tackle this email critique single-handedly, I asked a few of my friends to chime in.First you'll see the campaign details as well as screen captures of the creative, then you'll find the critiques. Finally,…
Mark my words. We have crossed the threshold - there are just about 11 months left until it all goes up in smoke.The Mayan Calendar predicts the end of days arriving promptly in December 2012. This is quite a big deal to…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…