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Email Personalization

Does This Retail Email Hit the Right Chords?

I recently received this animated email from Guitar Center. But rather than tackle this email critique single-handedly, I asked a few of my friends to chime in.First you'll see the campaign details as well as screen captures of the creative, then you'll find the…

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3 Email Marketing Secrets I Discovered from Studying SPAM

Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…

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