Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
My birthday passed earlier this month and, like many, I received my fair share of birthday email offers from retailers and restaurants. If I really wanted to, I could've eaten free for a whole week. I would've gained 10 pounds, but it…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
Three email marketers are walking in the woods when suddenly a huge bear jumps out at them. They take off with the bear in hot pursuit. One guy stops to change into his running shoes.The other guy shouts, "What are you doing?…
Spammers suck.
They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?
TONS.
Even though I’m a professional email marketer – someone…
I just wanted to share some Null-ification spotted on twitter last week.
Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it's likely to be a successful campaign. So that's why I applaud Amazon.com for…
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected?Instead are they simply unresponsive, unsubscribing or (gasp) complaining? Perhaps your email marketing program is not clearly establishing mutual expectations. Learn how.