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What is the Only Thing Email Marketers Can’t Control?

Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers…

Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money

In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…

Email Marketing Email Service Providers by Marco Marini

How a Relational Database Makes Holiday Shopping Pay Off All Year

It's Cyber Monday as I type this. As I wade through the deluge of Cyber Monday emails that has been hitting my inbox since last week, on top of all of the brouhaha about Black Friday over the Thanksgiving weekend, I am…

Email Service Providers Marketing Automation by Scott Hardigree

Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential…