As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I'll be honest — I delete most of them. Heck, I didn't even opt into receiving many of them. The irony that an email marketing product…
Timely emails are interesting to the right audienceSubject line length is typically something every email marketer tests.It's always interesting to see the results.For some business it might seem like shorter is better. For others the longer subject lines will generate the most…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…
Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull
Redemption: Online or in-store
Design: Uncluttered design in contrasting colors
Backup plan: Social connections and links to…
I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.
Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable. https://www.emailcritic.com