As an email marketer, you know how difficult it is each year to come up with different ideas for you various festive campaigns.That said, major holidays are an opportunity to market to your subscribers when they may be most receptive to offers.Following…
Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…
A new report released today by Yesmail shows that marketers aren't keeping up with changing consumer shopping habits heading into the critical holiday season.By comparing the results of a consumer survey with the e-mail and social media campaigns of brands such as…
When I first heard the term "Cyber Monday", I thought perhaps the Cybermen from Doctor Who were attacking; alas, it has nothing to do with space-age, robotic tin dudes and everything to do with holiday email marketing.You don't have to be a…