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HTML Emails

How to Create Email Buttons With Only HTML and CSS

The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…

Email Design HTML Emails by Scott Hardigree

Custom Email Templates: A Behind the Scenes Look at the Email Design Process

Designing Custom Email Templates Here at Indiemark, we design a lot of custom email templates all of which are intended to fit neatly within the boundaries of the client’s brand, render beautifully across devices, as well as ensnare the reader and draw…

Email Design Email Marketing Strategy Email Rendering Good Subject Lines HTML Emails Knee-jerk Email Reaction Retail Email by Scott Hardigree

Banana Republic: Talk about creating a sense of urgency!

Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull Redemption: Online or in-store Design: Uncluttered design in contrasting colors Backup plan: Social connections and links to…

Best Practices Email Delivery Email Design Email Marketing for Beginners Email Optimization Email Personalization HTML Emails by Rory Carlyle

Ignore Email Marketing ‘Best Practices’, Period.

Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…

Bad Image-to-text Ratio Coding Email Rendering HTML Emails Knee-jerk Email Reaction by Justin Premick

So Did They Just Scan A Brochure?

Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.

Email Marketing Strategy HTML Emails Knee-jerk Email Reaction by Justin Premick

Sending Survey Emails? Learn From Orbitz' Example

A great example of how to use Survey’s in your email marketing.

Bad Image-to-text Ratio Bad Subject Lines Coding Email Design Email List Growth Email Marketing Strategy Email Optimization Email Rendering HTML Emails Preview Text Retail Email Social Media Marketing Spam Triggers Subject Lines by Scott Hardigree

Dylan's Candy Bar: A Retailer's Email Marketing Saga Revisited

Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…

Email Design Email Rendering HTML Emails by Scott Hardigree

How a 'Pharmá' Email Avoided Filters and Gained New Customers

For legitimate email marketer it’s often difficult to avoid the dreaded spam folder. Now imagine that you work in the pharmaceutical industry. Ouch. However through creativity and ingenuity this marketer got huge returns on their email marketing efforts.

Email Design Good Subject Lines HTML Emails by Scott Hardigree

Brilliant Email Design: Apple’s New iPod Nano

Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable. https://www.emailcritic.com

Bad Image-to-text Ratio Bad Subject Lines Email Rendering HTML Emails by Scott Hardigree

Target Marketing + Macromark = One Bad Email

You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.