By now you've probably heard about Warren Buffet's Billion Dollar Bracket contest, an NCAA March Madness bracket challenge that rewards the creator(s) of a perfect bracket with $1 billion. 9.2 quintillion-to-1 odds surely have not dissuaded hundreds of thousands of people from…
I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…
I'll admit it. Sometimes I sign up for email programs just to see if companies have welcome emails. And, if they do, how their welcome emails shape up. Are they useful? Or are they superfluous?Sometimes, a welcome email proves to be such…
My birthday passed earlier this month and, like many, I received my fair share of birthday email offers from retailers and restaurants. If I really wanted to, I could've eaten free for a whole week. I would've gained 10 pounds, but it…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
Indian Dating, University of Phoenix, and Email Marketing, oh my!
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
The old pros had it completely wrong. Direct mailers of the past would accept as gospel that you needed a full color envelope with "URGENT" emblazoned across the front, view windows, and other gimmicks to get folks to open and read their mail.…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…