Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull
Redemption: Online or in-store
Design: Uncluttered design in contrasting colors
Backup plan: Social connections and links to…
I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.
A great example of how to use Survey’s in your email marketing.
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
Ring ring. “Hello Quiznos? This is 1999 calling, we’d like to get our design back.”