Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull Redemption: Online or in-store Design: Uncluttered design in contrasting colors Backup plan: Social connections and links to…
I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…
Here’s a perfect example of email personalization, gone bad. Don’t want to be this guy? Check out the The Power of Personalization: http://ow.ly/22O4M
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.
A great example of how to use Survey’s in your email marketing.
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
Ring ring. “Hello Quiznos? This is 1999 calling, we’d like to get our design back.”