The world is growing ever more complex and businesses right along with it. And the more complex a business becomes, the more sophisticated its email marketing strategy must be.In order for that to happen, most business will need to use a relational…
Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…
I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…