It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email messages, whether they are viewed on desktops, laptops, tablets or mobile devices.Why…
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
For legitimate email marketer it’s often difficult to avoid the dreaded spam folder. Now imagine that you work in the pharmaceutical industry. Ouch. However through creativity and ingenuity this marketer got huge returns on their email marketing efforts.
Preview text, be it executed through pre-header text, snippets, image alt tags or a combination thereof, are the most often overlooked, untested, yet critical, components in crafting effective email marketing messages. https://www.emailcritic.com/