How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
Preview text, be it executed through pre-header text, snippets, image alt tags or a combination thereof, are the most often overlooked, untested, yet critical, components in crafting effective email marketing messages. https://www.emailcritic.com/