Figuring out the right call to action in transactional emails can be tricky.Getting it right is all about getting inside the minds and behaviors of your customers.Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…
A few weeks ago, Twitter unveiled the Lead Generation Card, a useful digital marketing tool that allows its users to solicit email subscribers straight from their Twitter feeds.As email marketers, we're all fighting – I've even heard tales of scratching and clawing…
I received this email in my inbox a month ago, and knowing what the subject line referred to (the subject line was “Let's be friends”), I got excited.
I'm a huge advocate for promoting email on social channels via adding the link…
Click image to expandFellow Only Influencers member, Dela Quist, was kind enough to share this revealing infographic with the group, which he nabbed from ReadWriteWeb.What does it all mean to you? Well, for some time now Facebook, Twitter, and Google Plus have…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…