Email List Rental Done Right
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
From Name: Surfline
Subject: Rip Curl Micktory Prize Pack Giveaway
Landing Page
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11 Comments
by John Getze
In terms of relevancy, this is an absolute home run. I think the campaign could have been benefited from some design “optimization”
by John Getze
In terms of relevancy, this is an absolute home run. I think the campaign could have benefited from some design “optimization.” The misplaced CTA makes me particularly queasy.
by Scott Hardigree
You’re right, the design blows but at least their strategy is above par.