Email Marketing Tools by Scott Hardigree September 29, 2009
How does your email marketing program stack up?
There are a lot of stats and reports out there about email marketing, marketing automation stats and the like. Obviously your own statistics are the best benchmark data there is. (how you are doing now against how you did last year aroundt this time).
But sometimes you want something more, some industry benchmak to compare the performance of your email marketing against other data, to help you identify industry trends and compare your results against others.
Here’s a few free resources:
Trailing 3 Months stats – Oracle Netsuite Bronto
Marketing Automation stats overview – EmailMonday
Email marketing benchmarks – MailChimp
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