Email marketing has always had ‘revenue power’ it’s the reason why spammers continue to make tons of cash and your inbox junk folder is full of pills, refinance offers, and random emails from African princes. These days email marketers continue to unleash…
In email marketing, the use of alt attributes in images is often a recommended and common practices for communicating branding elements and graphic calls to action, while images are "off". However with this particular execution, I'm afraid it backfired.
Indian Dating, University of Phoenix, and Email Marketing, oh my!
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
The old pros had it completely wrong. Direct mailers of the past would accept as gospel that you needed a full color envelope with "URGENT" emblazoned across the front, view windows, and other gimmicks to get folks to open and read their mail.…
There's a reason brilliant email marketing isn't all that common. It's difficult.You know you're supposed to send value, not just offers. And you know you should engage your audience, not just blather about what's new with you.But some days, you can beat…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
Your customers aren't always who you think they are. And they don't automatically love you and approve of everything you do. In fact, they are much more like cats than dogs in the way they regard you…and me. I wrote on this…
With Father's day almost upon us, here's 13 ways you can apply traditional "dad advice" to improve your email marketing practices.Always introduce yourself with a firm handshake – send out a 'Welcome Email' to all new subscribers fully introducing the concept, product,…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…