Email Marketing Tips and Ideas from Email Marketing Agencies

The Key to Email Copywriting for the Non-Copywriter

Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…

security by Dimitar Karamarinov

Email Cyber Security Tips to Protect your Inbox & Account (Enterprise, Employee or Personal)

Despite the rapid growth of social media, email is an official medium for communication across the web! Email marketing has a lot to offer, but email attacks are on the rise, too.So this would one think:How safe are emails? What…

Email Marketing Strategy by Scott Cohen

Email Marketing and the Dangers of Silo Thinking

The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.

Email Marketing by Dimitar Karamarinov

What to Write in Email when Sending a Resume to a Friend

What do you do when a friend or someone you just met asks you to send in your resume because they heard of a position that may interest you? Or they want to keep you in mind in case there is an…

Email Marketing by Chris Marriott

The best beans of Email Geeks @ Home Drinking Coffee

Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…

Email Marketing Email Marketing for Beginners by Scott Hardigree

Email Marketing: Master Basics Before Bodacious, Please!

Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…

Call to Action Email Optimization by Marco Marini

Say “No!” to Wimpy Calls to Action

It's called a call to action. Not a hint to action. Not a suggestion. A call.So why is the world full of wimpy ones? You know, the wishy washy hints and suggestions that are definitely not calls to act.Maybe as a society,…

Email Delivery Email Optimization by Scott Hardigree

Email Delivery in a Nutshell, I mean Tweet

In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.

Email Delivery Email Marketing by Scott Hardigree

Email Deliverability Doesn’t Change…Processes Must

What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…