Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…
‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
Despite the rapid growth of social media, email is an official medium for communication across the web! Email marketing has a lot to offer, but email attacks are on the rise, too.So this would one think:How safe are emails? What…
The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
What do you do when a friend or someone you just met asks you to send in your resume because they heard of a position that may interest you? Or they want to keep you in mind in case there is an…
Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…
Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…
It's called a call to action. Not a hint to action. Not a suggestion. A call.So why is the world full of wimpy ones? You know, the wishy washy hints and suggestions that are definitely not calls to act.Maybe as a society,…
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…