We often talk about the content of your emails and how to use it. Today let's have a closer look at the reasons people signup for your email newsletter in the first place.
After all, if you don't get people to sign up,…
It's Cyber Monday as I type this. As I wade through the deluge of Cyber Monday emails that has been hitting my inbox since last week, on top of all of the brouhaha about Black Friday over the Thanksgiving weekend, I am…
It's hard to believe, but the busy holiday season is nearly here.
In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…
Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…
In today's society, many of us suffer from too much of a good thing. We've got supersized foods, information overload and overstuffed email inboxes. What’s an email marketer to do?
The good news is that, while you might think you’re inundating your customers and…
The world is growing ever more complex and businesses right along with it. And the more complex a business becomes, the more sophisticated its email marketing strategy must be.
In order for that to happen, most business will need to use a relational…
Figuring out the right call to action in transactional emails can be tricky.
Getting it right is all about getting inside the minds and behaviors of your customers.
Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…
Here is the first email in a Welcome series from Gap.
Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.
What's not to love about the idea of marketing automation? Driving more sales, measuring…
Sure, Millennials prefer email when asked how they want to get retail messages. But that doesn’t mean you keep doing what you’ve been doing. Millennials are a different breed, and, as such, require a different approach. Here’s how to wrap your head…