Typing that title has me wondering if I've started writing a song or a blog post, and I guess either would come from the same place: ruminating on change.A few years ago, the differences between B2B and B2C email marketing were clear-cut.…
Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…
Over 50% of opens now happen on mobile devices. And that number is growing fast.
If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets,…
Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones.These…
Spam. Will I ever see the end of it? No matter the filters I set up, I still get all kinds of annoying email I have zero interest in. It’s not just the obvious spam that is annoying, however. If you’re reading…
Remember in school when your English teacher taught you to write a paper by following this simple formula?Tell them what you’re going to say (intro).
Say it (body).
Tell them what you said (conclusion).Something similar works for email…
Many brands send welcome emails and—while some do a better job at it than others—this is smart email marketing. Well-done welcome emails get the consumer/brand relationship off to a good start by reminding subscribers why they signed up in the first place,…
Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…
It's called a call to action. Not a hint to action. Not a suggestion. A call.So why is the world full of wimpy ones? You know, the wishy washy hints and suggestions that are definitely not calls to act.Maybe as a society,…
Guilt by association. Maybe that’s the problem. Maybe that's why so many marketers question their right to show up in customers' inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.Well, you're likely not based on new…