Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…
In today's society, many of us suffer from too much of a good thing. We've got supersized foods, information overload and overstuffed email inboxes. What’s an email marketer to do?The good news is that, while you might think you’re inundating your customers and…
The world is growing ever more complex and businesses right along with it. And the more complex a business becomes, the more sophisticated its email marketing strategy must be.In order for that to happen, most business will need to use a relational…
Figuring out the right call to action in transactional emails can be tricky.Getting it right is all about getting inside the minds and behaviors of your customers.Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…
Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…
Sure, Millennials prefer email when asked how they want to get retail messages. But that doesn’t mean you keep doing what you’ve been doing. Millennials are a different breed, and, as such, require a different approach. Here’s how to wrap your head…
Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading?
I just took a quick look at my inbox before I typed that question and my…
How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought.One estimate predicted 25.6 million people would be…
Typing that title has me wondering if I've started writing a song or a blog post, and I guess either would come from the same place: ruminating on change.A few years ago, the differences between B2B and B2C email marketing were clear-cut.…