Email Marketing Tips and Ideas from Email Marketing Agencies

Email Marketing Strategy by Scott Hardigree

How to Manage an Increase in Email Frequency

In today's society, many of us suffer from too much of a good thing. We've got supersized foods, information overload and overstuffed email inboxes. What’s an email marketer to do?The good news is that, while you might think you’re inundating your customers and…

Could a Relational Database Give Your Email Marketing a Significant Edge?

The world is growing ever more complex and businesses right along with it. And the more complex a business becomes, the more sophisticated its email marketing strategy must be.In order for that to happen, most business will need to use a relational…

B2B Email Email Marketing Strategy Retail Email Social Media Marketing by Scott Hardigree

How to Use Transactional Emails to Optimize Reviews and Gain Followers

Figuring out the right call to action in transactional emails can be tricky.Getting it right is all about getting inside the minds and behaviors of your customers.Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…

Email Marketing Ideas Marketing Automation by Scott Hardigree

Automated Email Marketing: 3 Profitable Tactics You Can Use Today

Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…

Email Marketing Email Marketing Strategy by Marco Marini

Millennials Prefer Email, but Only If You Do It Right

Sure, Millennials prefer email when asked how they want to get retail messages. But that doesn’t mean you keep doing what you’ve been doing. Millennials are a different breed, and, as such, require a different approach. Here’s how to wrap your head…

Email Marketing Strategy by Marco Marini

Why You Need to Get Some Purple Cows into Those Inboxes

Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading? I just took a quick look at my inbox before I typed that question and my…

Email Marketing Email Marketing Strategy by Scott Hardigree

Start Seeing Beyond the Holidays

How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought.One estimate predicted 25.6 million people would be…

B2B Email B2C Email by Marco Marini

B2B VS. B2C: Not as Different as It Used to Be

Typing that title has me wondering if I've started writing a song or a blog post, and I guess either would come from the same place: ruminating on change.A few years ago, the differences between B2B and B2C email marketing were clear-cut.…

Email Marketing email marketing technology Email Marketing Tools by Scott Hardigree

Think Twice About Email Automation

Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…

Email Marketing Strategy by Scott Hardigree

In a World Gone Mobile, What Matters Most?

Over 50% of opens now happen on mobile devices. And that number is growing fast. If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets,…