Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, 2015 might be a good time to not only get that template up-to-date, but ensure it stays that way for…
I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential…
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…
OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I…
After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…
Typing that title has me wondering if I've started writing a song or a blog post, and I guess either would come from the same place: ruminating on change.A few years ago, the differences between B2B and B2C email marketing were clear-cut.…
I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."You…
One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the…
Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because…
We recently created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device for…