Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading?I just took a quick look at my inbox before I typed that question and my answer…
Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…
In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well,…
Now that Canada's anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy…
Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, 2015 might be a good time to not only get that template up-to-date, but ensure it stays that way for…
I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential…
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…
OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I…
After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…
I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."You…