Email Marketing Tips and Ideas from Email Marketing Agencies

What is the Only Thing Email Marketers Can’t Control?

Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers get…

How a Relational Database Makes Holiday Shopping Pay Off All Year

It's Cyber Monday as I type this. As I wade through the deluge of Cyber Monday emails that has been hitting my inbox since last week, on top of all of the brouhaha about Black Friday over the Thanksgiving weekend, I am…

Email Marketing Email Marketing Strategy by Dayne Shuda

How to Handle Email Frequency During the Busy Holiday Season

It's hard to believe, but the busy holiday season is nearly here.In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…

Email Marketing Strategy Email Personalization Subject Lines by Scott Hardigree

Dylan's Candy Bar: Semi-sweet Email Marketing

Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…

Email Delivery by Marco Marini

What is spam, really?

We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…

Email Marketing Strategy by Scott Hardigree

How to Manage an Increase in Email Frequency

In today's society, many of us suffer from too much of a good thing. We've got supersized foods, information overload and overstuffed email inboxes. What’s an email marketer to do?The good news is that, while you might think you’re inundating your customers and…

ESPs Marketing Automation by Marco Marini

Could a Relational Database Give Your Email Marketing a Significant Edge?

The world is growing ever more complex and businesses right along with it. And the more complex a business becomes, the more sophisticated its email marketing strategy must be.In order for that to happen, most business will need to use a relational…

B2B Email Email Marketing Strategy Retail Email Social Media Marketing by Scott Hardigree

How to Use Transactional Emails to Optimize Reviews and Gain Followers

Figuring out the right call to action in transactional emails can be tricky.Getting it right is all about getting inside the minds and behaviors of your customers.Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…

Email Marketing Ideas Marketing Automation by Scott Hardigree

Automated Email Marketing: 3 Profitable Tactics You Can Use Today

Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…

Email Marketing Email Marketing Strategy by Marco Marini

Millennials Prefer Email, but Only If You Do It Right

Sure, Millennials prefer email when asked how they want to get retail messages. But that doesn’t mean you keep doing what you’ve been doing. Millennials are a different breed, and, as such, require a different approach. Here’s how to wrap your head…