While chatting with some – ahem – "experienced" colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real time bidding and, for that matter, anything digital. Sure it was simpler, I…
My wife and I recently launched a small business, a dance studio. Thanks to an ideal location, we've had to do very little in the way of "traditional advertising," so much of our marketing has been focused on social media, word of…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
A few weeks ago, Twitter unveiled the Lead Generation Card, a useful digital marketing tool that allows its users to solicit email subscribers straight from their Twitter feeds.As email marketers, we're all fighting – I've even heard tales of scratching and clawing…
Google announced it's re-re envisioning of the inbox today. Why do you care? Well, you probably shouldn't unless you're an email marketer or inbox neat freak in which case I suggest you read on.
Attention Email Marketers
For many of us reaching the inbox consistently…
Here's the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here's Part 1.
Lists
The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%),…
It's no secret that the major ISPs are getting more and more interested in list engagement. While elements like content and domain reputation are still pivotal to your deliverability, subscriber interaction seems to have leap-frogged those standards.And that goes for both good…
We're a society obsessed with statistics. We want to know the slugger's RBI, our kid's GPA, our own BMI, our car's MPG, the cost of living index, etc.Email marketing is no exception. And so (drum roll, please)... I present to you a…
Thanks to the "Outsourced" movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries.So why would you want to outsource your email design and coding work? First…
As an email marketer, you know how difficult it is each year to come up with different ideas for you various festive campaigns.That said, major holidays are an opportunity to market to your subscribers when they may be most receptive to offers.Following…