Here's the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here's Part 1.
Lists
The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%),…
It's no secret that the major ISPs are getting more and more interested in list engagement. While elements like content and domain reputation are still pivotal to your deliverability, subscriber interaction seems to have leap-frogged those standards.And that goes for both good…
We're a society obsessed with statistics. We want to know the slugger's RBI, our kid's GPA, our own BMI, our car's MPG, the cost of living index, etc.Email marketing is no exception. And so (drum roll, please)... I present to you a…
Thanks to the "Outsourced" movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries.So why would you want to outsource your email design and coding work? First…
As an email marketer, you know how difficult it is each year to come up with different ideas for you various festive campaigns.That said, major holidays are an opportunity to market to your subscribers when they may be most receptive to offers.Following…
Ravi from Email Monks sends their updated email design best practices infographic, which comprises useful information on how well one could and should design an email or newsletter templates in 2013.The main topics covered within this email design best practices infographic include current…
David Meerman Scott, author of The New Rules of Marketing and PR, coined the term "newsjacking." He defines it as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for…
Most of us subscribe to dozens of emails on a regular basis. However, only a few of those emails are eagerly anticipated day after day, week after week, month after month, year after year.Recently, we discussed the opportunity most businesses have to…
By Elizabeth Yin, CEO and Co-founder of LaunchBit and NewsletterDirectory.co, an ad network for high quality email newsletters. I'm pleased to release Email Newsletter Report Card, a free tool to help email marketers grade their emails in 2012 and show specific areas of improvement for…
Everybody takes feedback differently.
When it comes to managing your email program you have an important relationship with your email designer. That person is responsible for coming up with the brilliant creative that will sell thousands or maybe even millions of dollars…