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Knee-Jerk Reaction: Polldaddy Personalization

Here’s a perfect example of email personalization, gone bad. Unknown?!?! Why does Polldaddy feel the need to bruise my already fragile ego? Why?

Polldaddy Email Marketing Mishap

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  • by Joe
    Posted June 24, 2010 3:40 pm 0Likes

    We were going to go with wacko that looks like a clown, but we figured unknown would be less offending.

    • by Scott Hardigree
      Posted June 24, 2010 4:22 pm 0Likes

      Mission accomplished, “Joe”.

  • by Dror Zaifman
    Posted June 28, 2010 5:27 pm 0Likes

    Could be also that they though that personalizing their emails is not worth putting time into because they didn’t want to increase revenue for the company.

    I mean if you seriously think about it who really wants to make customers feel “awesome” by personalizing the message and in turn make more money through a properly setup email campaigns ? LOL

    • by Scott Hardigree
      Posted June 29, 2010 8:41 am 0Likes

      Exactly Dror! Revenue is an overrated concept.

  • by Georgia Christian - Mail Blaze
    Posted June 7, 2011 9:25 am 0Likes

    Ouch. Fail. *rushes for unsubscribe button* (if there even is one!)

    • by Scott Hardigree
      Posted June 7, 2011 10:41 am 0Likes

      Über fail. Thanks Georgia!

  • by Dan
    Posted January 7, 2013 8:59 am 0Likes

    :) So funny.
    I am worrying about data quality that’s why I try to avoid first names or surnames within email. Although it may increase opens and clicks to start with, people will get bore after w while. It is more important to personalise the email so it contains relevant content to the recipient rather than his/hers name

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