‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
We're a society obsessed with statistics. We want to know the slugger's RBI, our kid's GPA, our own BMI, our car's MPG, the cost of living index, etc.Email marketing is no exception. And so (drum roll, please)... I present to you a…