The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…
It's called a call to action. Not a hint to action. Not a suggestion. A call.So why is the world full of wimpy ones? You know, the wishy washy hints and suggestions that are definitely not calls to act.Maybe as a society,…
It's hard to believe, but the busy holiday season is nearly here.In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…
Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…
As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I'll be honest — I delete most of them. Heck, I didn't even opt into receiving many of them. The irony that an email marketing product…
My wife and I recently launched a small business, a dance studio. Thanks to an ideal location, we've had to do very little in the way of "traditional advertising," so much of our marketing has been focused on social media, word of…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
Ravi from Email Monks sends their updated email design best practices infographic, which comprises useful information on how well one could and should design an email or newsletter templates in 2013.The main topics covered within this email design best practices infographic include current…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…