In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…
There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
Here are the seven most common email marketing questions, that you were too afraid to ask, as answered by the experts.
What is the open rate and click-through rate?
The open rate is the ratio of the number of unique people in the email campaign who…
After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter the action they…
Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?That's the very question I put 17 email marketing superheros and fellow "influencers".They kindly responded with high-level…
Over the next several weeks, we'll weigh in on some infrequently asked, but unfortunately overlooked, questions about email marketing. This week, 22 notable email experts and practitioners answer:"What is the one thing you wish someone had told you about email marketing that…