In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…
It's no secret that the major ISPs are getting more and more interested in list engagement. While elements like content and domain reputation are still pivotal to your deliverability, subscriber interaction seems to have leap-frogged those standards.And that goes for both good…
We're a society obsessed with statistics. We want to know the slugger's RBI, our kid's GPA, our own BMI, our car's MPG, the cost of living index, etc.Email marketing is no exception. And so (drum roll, please)... I present to you a…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.