How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…
It's hard to believe, but the busy holiday season is nearly here.In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…
As much as email has evolved and progressed these past few years, with segmentation, personalization, and dynamic content, it’s shocking that do-not-reply emails still regularly show up in our inboxes.Can anything be less customer friendly than that?A do-not-reply email is any email…
...They Prefer Original, Unique Brains.
I've been thinking a lot about Zombies lately… What are their preferences? Do they care about anything other than brains? Do they drink Zombie cocktails? Where do they get their shredded clothes? Do they recycle? Do…
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…
I once heard someone say, "In marketing, your list is pure gold." I disagree.
I'm not disagreeing with the value of lists, far from it.
I would simply reword it a bit, "In marketing, your list is your goldmine." There, that's better.
Your…
After all the years I've worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it…
Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…