The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
It's hard to believe, but the busy holiday season is nearly here.In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…
Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…
Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…
Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…
According to some email experts, over 40% of users read email on mobile devices, and open rates on email devices climbed by over 30% last year. Obviously it's time to make sure your email marketing renders well on mobile devices such as…
A new report released today by Yesmail shows that marketers aren't keeping up with changing consumer shopping habits heading into the critical holiday season.By comparing the results of a consumer survey with the e-mail and social media campaigns of brands such as…