There's no doubt that mobile devices and social channels are already impacting email marketing effectiveness. This infographic should help today's email marketers to better plan for the quickly approaching future.source: http://www.lyris.com
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…
Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales, mobile technologies…
Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…
Timely emails are interesting to the right audienceSubject line length is typically something every email marketer tests.It's always interesting to see the results.For some business it might seem like shorter is better. For others the longer subject lines will generate the most…

I once heard someone say, "In marketing, your list is pure gold." I disagree.
I'm not disagreeing with the value of lists, far from it.
I would simply reword it a bit, "In marketing, your list is your goldmine." There, that's better.
Your…
There is one email marketing metric that matters.If you read email marketing tips you're probably reading about glamorous metrics.Everybody these days is concerned about metrics. Big data is the big news in most online marketing circles. People are obsessed with all the…

There is a lot of great advice around the Web on how to improve your email marketing. However, most of this advice focuses on how to increase value through different messaging strategies. An important factor that receives less attention is the quality…