Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
I received this email in my inbox a month ago, and knowing what the subject line referred to (the subject line was “Let's be friends”), I got excited.
I'm a huge advocate for promoting email on social channels via adding the link…
Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…
Here are the seven most common email marketing questions, that you were too afraid to ask, as answered by the experts.
What is the open rate and click-through rate?
The open rate is the ratio of the number of unique people in the email campaign who…
I recently received an animated email from Guitar Center. But rather than tackle this email critique single-handedly, I asked a few of my friends to chime in.First you'll see the campaign details as well as screen captures of the creative, then you'll find the critiques. Finally,…
After a consumer has connected with you and handed over their email address, what kind of welcome do you give them? It could be they bought something from you, subscribed to your newsletter, or downloaded a whitepaper. No matter the action they…
Mark my words. We have crossed the threshold - there are just about 11 months left until it all goes up in smoke.The Mayan Calendar predicts the end of days arriving promptly in December 2012. This is quite a big deal to…

Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?That's the very question I put 17 email marketing superheros and fellow "influencers".They kindly responded with high-level…
Over the next several weeks, we'll weigh in on some infrequently asked, but unfortunately overlooked, questions about email marketing. This week, 22 notable email experts and practitioners answer:"What is the one thing you wish someone had told you about email marketing that…
When I first heard the term "Cyber Monday", I thought perhaps the Cybermen from Doctor Who were attacking; alas, it has nothing to do with space-age, robotic tin dudes and everything to do with holiday email marketing.You don't have to be a…