Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever action your campaign is designed…
It's (almost) the most wonderful time of the year! Sales go up, everyone seems more cheerful and the anticipation is building for the start of a new year.The holidays certainly get a lot of buzz, and the hot topic among marketers these…
I know...it's not email-related but it's so good! Not to worry, if you're focused on email marketing today check, check out our 2011 Halloween campaign.
- Scott Hardigree | Indiemark
Does your email marketing work for your brand or against it?Your brand is everywhere in everything you do. Every customer contact affects your brand perception, from the physical appearance of your store to the online look of your website to the tone…
Click image to expandFellow Only Influencers member, Dela Quist, was kind enough to share this revealing infographic with the group, which he nabbed from ReadWriteWeb.What does it all mean to you? Well, for some time now Facebook, Twitter, and Google Plus have…
Email marketing has always had ‘revenue power’ it’s the reason why spammers continue to make tons of cash and your inbox junk folder is full of pills, refinance offers, and random emails from African princes. These days email marketers continue to unleash…
Indian Dating, University of Phoenix, and Email Marketing, oh my!
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
Your customers aren't always who you think they are. And they don't automatically love you and approve of everything you do. In fact, they are much more like cats than dogs in the way they regard you…and me. I wrote on this…