Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Here’s a perfect example of email personalization, gone bad. Don’t want to be this guy? Check out the The Power of Personalization: http://ow.ly/22O4M
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
A great example of how to use Survey’s in your email marketing.
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.