Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
Here's the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here's Part 1.
Lists
The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%),…
I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…